Tag Archive for: Visual communication

I was born in Caracas and have lived in Barcelona since 2008. The distance separating me from my family is immense. A song from “El Último de la Fila” says, “My country in my shoes,” and that’s exactly how I feel.

When you leave your homeland, knowing you won’t be back for a long time, you must be ready to fight the melancholy and memories and cope with no longer hearing familiar accents or eating home-cooked meals.

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My experience tells me that high-quality food photographs and micro-videos published on restaurant social profiles do more than just look good; they actively boost audience interaction. Not only do they increase likes and positive comments on social networks, but they also attract more diners to the restaurant.

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Have you ever wondered why investing in professional photographs and top-notch audiovisual material is crucial for your business?

The answer is straightforward: In today’s digital age, visuals have transitioned from being a mere necessity to becoming an indispensable asset.

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After more than 14 years as a food photographer, one thing is very clear to me: the objective of my work should always be to generate anticipation and provoke the desire to eat what is seen, attracting more audiences and enhancing the profitability of the business.
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