My experience tells me that high-quality food photographs and micro-videos published on restaurant social profiles do more than just look good; they actively boost audience interaction. Not only do they increase likes and positive comments on social networks, but they also attract more diners to the restaurant.
After more than 14 years as a food photographer, one thing is very clear to me: the objective of my work should always be to generate anticipation and provoke the desire to eat what is seen, attracting more audiences and enhancing the profitability of the business.
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